MacMyDay
Aug 15, 04:18 AM
Interesting article on how the Apple ads are turning off potential buyers in the recent InfoWorld. I blogged my thoughts on the campaign and WWDC here (http://www.donmappin.com/?p=189).
I have to disagree with a lot of what you say, as you're looking it at (as you would, working in IT) from a purely technical point of view. Marketing does not work that way. What did Budweiser do? They made themselves the "fresh" beer, as all their beer would be on the shelves within 24 hours of leaving their factories. However, every single company does exactly the same thing - only you don't realise it. The mistake people make with these adverts is that they look at them, knowing the technical side of things, and wish they were present. When was the last time you saw a car advert that purely focused on the selling points? No longer are products being sold for their features, but for their story and lifestyle offering.
When IT experts criticise the campaigns, they're erroneously doing so - because they're not the target audience and never will be. When you read it in the New York Times, or an IT specialist magazine, then you'll read all about specs, performance and so on, but not on TV.
The adverts have resulted in a lot of media attention, so are they successful in that respect? I don't know, but the more people aware of your product, the more potential customers you have. It's like direct mail - if you hit them once, there's a very high chance they'll forget you, but if you follow it up with an e-mail, and then phone them, your conversion rate is greatly increased. If Apple follow-up these adverts with more, and then ultimately demonstrate other aspects of switching, it might prove incredibly successful.
I have to disagree with a lot of what you say, as you're looking it at (as you would, working in IT) from a purely technical point of view. Marketing does not work that way. What did Budweiser do? They made themselves the "fresh" beer, as all their beer would be on the shelves within 24 hours of leaving their factories. However, every single company does exactly the same thing - only you don't realise it. The mistake people make with these adverts is that they look at them, knowing the technical side of things, and wish they were present. When was the last time you saw a car advert that purely focused on the selling points? No longer are products being sold for their features, but for their story and lifestyle offering.
When IT experts criticise the campaigns, they're erroneously doing so - because they're not the target audience and never will be. When you read it in the New York Times, or an IT specialist magazine, then you'll read all about specs, performance and so on, but not on TV.
The adverts have resulted in a lot of media attention, so are they successful in that respect? I don't know, but the more people aware of your product, the more potential customers you have. It's like direct mail - if you hit them once, there's a very high chance they'll forget you, but if you follow it up with an e-mail, and then phone them, your conversion rate is greatly increased. If Apple follow-up these adverts with more, and then ultimately demonstrate other aspects of switching, it might prove incredibly successful.
rovex
Apr 27, 07:19 AM
He's better than the McCain would have been in most things, but on a whole he gives in to the Republicans way too much. He passed their healthcare plan instead of one that would actually work, kept Guantanamo open, and as far as "National Security" goes he's about the same as Bush. So basically, he was the best of the two choices, but still not very good.
"yes he can" lie.
Obama is a joke. False hope and the naive people didn't think so.
Trump's hair is seriously the mojo. Love it.
"yes he can" lie.
Obama is a joke. False hope and the naive people didn't think so.
Trump's hair is seriously the mojo. Love it.
kiljoy616
Apr 12, 03:08 PM
A little off topic, but question for those who need Office software, and also run Parallels/Fusion: Do you prefer Office For Mac, or do you prefer to run "regular" Office in Parallels/Fusion? Thanks.
I use Office enjoy ribbon the most. That said I do use Keynote for presentations rather than PowerPoint. Use Fusion for Visio :) and MS Project Manager :rolleyes: exclusivelly maybe one day they will be ported over in Office 2013. :cool:
Downloaded update in about 5 minutes all done, no problems at 3:16 PM Central.
I use Office enjoy ribbon the most. That said I do use Keynote for presentations rather than PowerPoint. Use Fusion for Visio :) and MS Project Manager :rolleyes: exclusivelly maybe one day they will be ported over in Office 2013. :cool:
Downloaded update in about 5 minutes all done, no problems at 3:16 PM Central.
callme
Apr 5, 10:10 AM
The button on the MacBook trackpad is still a physical button; it's just that the entire trackpad clicks, rather than a small area at the bottom.
Yes but you do not need to use it as a physical button.
You can use the MacBook 100% without EVER clicking the physical button.
The trackpad can be setup in System Preferences to respond to a touch as a click rather than a physical click. That is the way I have used it from days one and I have no issues with it at all.
Yes but you do not need to use it as a physical button.
You can use the MacBook 100% without EVER clicking the physical button.
The trackpad can be setup in System Preferences to respond to a touch as a click rather than a physical click. That is the way I have used it from days one and I have no issues with it at all.
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Ace Pumpkin
Aug 14, 10:03 AM
Sheesh, these computer geeks never heard of acting? My friend knows an actor in a herpes drug commercial who doesn't have herpes but says he does in the ad (how awkward would that be!).
As nearly all of you know, Justin Long isn't responsible for what he says in the ad. C'mon, think about it, is he really a Mac computer? OK, I will admit that John Hodgman, the fellow playing the PC, said that he was a computer on The Daily Show....
Anyway, Long will do fine with his movie career, no doubt.
As nearly all of you know, Justin Long isn't responsible for what he says in the ad. C'mon, think about it, is he really a Mac computer? OK, I will admit that John Hodgman, the fellow playing the PC, said that he was a computer on The Daily Show....
Anyway, Long will do fine with his movie career, no doubt.
bizzle
Apr 8, 09:06 PM
So what about pap smears, cancer detection, HPV detection, STD testing and immunization, sex education, and all the other things that don't have to do with popping out units that the GOP will also be killing?
Maybe we should also tell women that in the name of personal responsibility, they need to learn how to detect cervical cancer their own damn self. Maybe we should also tell a guy with Chlamydia that he should buy a chemistry set and invent his own damn cure.
Sounds like a bunch of services your family doctor or gynecologist would be capable of performing.
As for sex education, again, NOT THE JOB OF THE GOVERNMENT.
I am sorry I don't agree with the government giving these services as free hand outs to people who don't have health insurance or can't foot the bill.
Sorry I am not a fan of paying for other people's social services.
Actually, I am not sorry.
Maybe we should also tell women that in the name of personal responsibility, they need to learn how to detect cervical cancer their own damn self. Maybe we should also tell a guy with Chlamydia that he should buy a chemistry set and invent his own damn cure.
Sounds like a bunch of services your family doctor or gynecologist would be capable of performing.
As for sex education, again, NOT THE JOB OF THE GOVERNMENT.
I am sorry I don't agree with the government giving these services as free hand outs to people who don't have health insurance or can't foot the bill.
Sorry I am not a fan of paying for other people's social services.
Actually, I am not sorry.
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RacerX
Apr 9, 05:26 PM
LyX is what i miss most since i switch from linux to mac.
Why do you miss it? Why didn't you just continue to use it?
LyX for Mac OS X (http://wiki.lyx.org/pmwiki.php/LyX/Mac) :eek:
Why do you miss it? Why didn't you just continue to use it?
LyX for Mac OS X (http://wiki.lyx.org/pmwiki.php/LyX/Mac) :eek:
e-coli
Apr 1, 10:13 AM
Well they removed everything good, so this is pretty much a load of crap now.
Unless you want to watch Ron Burgundy...ahem I mean Chris Matthews...on your iPad.
Unless you want to watch Ron Burgundy...ahem I mean Chris Matthews...on your iPad.
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yg17
Apr 25, 11:28 AM
Yeah, a good businessman who took a casino, A CASINO, into bankruptcy THREE times. Dig a little deeper to see how many failures and questionable deals are out there.
Yeah, you have to be a pretty awful businessman to take a business that takes money from a lot of people and gives money back to only a small number of people into bankruptcy 3 times. How the hell do you do that? I can probably run a casino better than Trump and I don't know the first thing about running a business.
Yeah, you have to be a pretty awful businessman to take a business that takes money from a lot of people and gives money back to only a small number of people into bankruptcy 3 times. How the hell do you do that? I can probably run a casino better than Trump and I don't know the first thing about running a business.
big
Sep 14, 12:32 AM
>and I'm still really temped to get one
nope, again Apple better surprise me with something amazing
nope, again Apple better surprise me with something amazing
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Repo
Jun 10, 11:04 PM
Apple already sells the iPhone on T-Mobile; at least in Germany. If you really want to, just unlock one and pop in a TM sim card (try doing that on Verizon). Sure you won't get to play scrabble at 3G speeds on TM, but it's not like you'd be able to on AT&T. ;)
stephenli
Oct 16, 09:39 PM
Here's what I'm sick and tired of:
Give me a break.
good post! can't stop laughting!!!!
but it proves how we love Apple products, right?
btw, give me a Powerbook G5 and video iPod in, please :) (and an iPhone in winter 06!!!!)
Give me a break.
good post! can't stop laughting!!!!
but it proves how we love Apple products, right?
btw, give me a Powerbook G5 and video iPod in, please :) (and an iPhone in winter 06!!!!)
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citizenzen
Apr 3, 01:28 PM
Yeah but some states have increased or set taxes virtually on everything and still managed to overspend their budget *cough*California*cough*.
I've lived virtually my whole life in California and have no clue what you're talking about.
Perhaps you can source that.
As for balance, I'm a big believer in it. In my opinion an "balanced" solution includes tax increases as well as government cuts. Unfortunately, the republicans have fought tooth and nail against tax increases and have tried to balance a 26 billion dollar deficit with cuts. If only they embraced the notion of "balance". :rolleyes:
I've lived virtually my whole life in California and have no clue what you're talking about.
Perhaps you can source that.
As for balance, I'm a big believer in it. In my opinion an "balanced" solution includes tax increases as well as government cuts. Unfortunately, the republicans have fought tooth and nail against tax increases and have tried to balance a 26 billion dollar deficit with cuts. If only they embraced the notion of "balance". :rolleyes:
MarcBook
Apr 5, 11:38 AM
When you are watching a YouTube video, I tend to forget where the home button is. Or when surfing the web for some time while in the dark.
And I don't literally mean glow in the dark like those cheap Halloween things, I'm talking about an actual light behind the capacitive square symbol which has a sensor which turns on when there is a certain level of darkness.
I can easily envisage this happening . It would look fantastic.
If they could make it work intelligently with the ambient light sensor as well as the overall brightness of the display (as in when the display shows something dark, the light dims as well), I think it would be quite cool.
It would also allow for an indicator light (in a similar fashion to BlackBerrys and some Nokia phones), something that I'd appreciate. I had a BlackBerry for a while and it was nice not having to manually activate the phone on a regular basis to check for messages.
By the way, glow-in-the-dark implies the green glowing stuff, not button illumination. I misunderstood what you were talking about. ;)
And I don't literally mean glow in the dark like those cheap Halloween things, I'm talking about an actual light behind the capacitive square symbol which has a sensor which turns on when there is a certain level of darkness.
I can easily envisage this happening . It would look fantastic.
If they could make it work intelligently with the ambient light sensor as well as the overall brightness of the display (as in when the display shows something dark, the light dims as well), I think it would be quite cool.
It would also allow for an indicator light (in a similar fashion to BlackBerrys and some Nokia phones), something that I'd appreciate. I had a BlackBerry for a while and it was nice not having to manually activate the phone on a regular basis to check for messages.
By the way, glow-in-the-dark implies the green glowing stuff, not button illumination. I misunderstood what you were talking about. ;)
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calsci
May 2, 09:28 PM
This is so cool
Jako7286
May 2, 04:04 PM
thicker thinner, is it really worth front page news? let us have news of obama bin ladens death!
Um... This is MacRumors. So... front page news = new news and... yes?
Um... This is MacRumors. So... front page news = new news and... yes?
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SiliconAddict
Nov 21, 05:44 PM
God knows the MB and MBP have heat to spare so bring it on.
AppleScruff1
May 5, 11:38 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2 like Mac OS X; en) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C134 Safari/6533.18.5)
MS just doesn't get it. No OS X, no sale. Whenever MS tries anti-Apple marketing, they lose. They're completely out of touch, deer in the headlights style, in this new market situation. It's now becoming comical.
They tried this garbage with their Laptop Hunters campaign a couple of years ago, where they showcased some yokels walking into a big box store and passing over Macs due to price.
Apple went on to sell more Macs than ever before.
Desperation breeds a lot of baloney. The PC and netbook market are contracting at an alarming rate, thanks to the effects of the post-PC era, where MS barely has any presence.
Keep milking that Windows licensing cash cow, MS. Google and Apple have you right where they want you.
May Steve Ballmer continue to drive MS into the ground. It's fun to watch.
No OSX, no sale? That is an idiotic statement. Tell that to 90% of the computer market. Tell me more about the post pc era.
While that may be true for you, it's not true for many others. Windows is not complicated no matter how much you want it to be.
It may be complicated for those who have trouble with Playskool products.
Oh and it falsely compares the fast MacBook Air to snail netbooks.
WRONG. OS X is worth its value.
Good luck getting magsafe and other Apple exclusive features on a PC.
It really isn't fair to compare the MBA to a netbook as all they have in common is size. And Widnows is worth its value to over a billion users too.
MS just doesn't get it. No OS X, no sale. Whenever MS tries anti-Apple marketing, they lose. They're completely out of touch, deer in the headlights style, in this new market situation. It's now becoming comical.
They tried this garbage with their Laptop Hunters campaign a couple of years ago, where they showcased some yokels walking into a big box store and passing over Macs due to price.
Apple went on to sell more Macs than ever before.
Desperation breeds a lot of baloney. The PC and netbook market are contracting at an alarming rate, thanks to the effects of the post-PC era, where MS barely has any presence.
Keep milking that Windows licensing cash cow, MS. Google and Apple have you right where they want you.
May Steve Ballmer continue to drive MS into the ground. It's fun to watch.
No OSX, no sale? That is an idiotic statement. Tell that to 90% of the computer market. Tell me more about the post pc era.
While that may be true for you, it's not true for many others. Windows is not complicated no matter how much you want it to be.
It may be complicated for those who have trouble with Playskool products.
Oh and it falsely compares the fast MacBook Air to snail netbooks.
WRONG. OS X is worth its value.
Good luck getting magsafe and other Apple exclusive features on a PC.
It really isn't fair to compare the MBA to a netbook as all they have in common is size. And Widnows is worth its value to over a billion users too.
Meetster
Mar 10, 03:37 AM
I have ordered one of those white DIY Kits and it was easy to put on. I have it now for over 4 months in white and i must say am happy with it.
The only issue is the problem with the camera. The quality is not anymore as good as on black iPhone 4. It seems to be too bright because of light entering the iphone besides the camera hole :S
BUT STILL I WOULD BUY ONE AGAIN :) i love the people asking where i got this white iPhone from XD
The only issue is the problem with the camera. The quality is not anymore as good as on black iPhone 4. It seems to be too bright because of light entering the iphone besides the camera hole :S
BUT STILL I WOULD BUY ONE AGAIN :) i love the people asking where i got this white iPhone from XD
mark28
Mar 5, 10:21 AM
3.33 ghz i7 6-core is better than a 2.4 ghz 8-core Mac Pro for Logic imo. You want each core to be fast too so none will hit their ceiling.
gauchogolfer
Sep 26, 03:50 AM
Apple is right to sue IMO, what does the Pod in Podcasting refer to? The iPod of course!
If not for the iPod, Podcasting would have no meaning.
Unfortunately, I don't think that this type of extension is really defensible. There must be limits on what Apple can trademark and control with reference to the word 'pod'. What about the website 'podshow'? Should they be allowed to register? Extending the reach of the iPod brand into regions that are phonetically the same i.e. myPodder, is troubling to me, but less so than iPodder, for example. Defending the "brand name" iPod is a completely different issue from preventing other uses of the word "pod" in the digital media sphere.
If not for the iPod, Podcasting would have no meaning.
Unfortunately, I don't think that this type of extension is really defensible. There must be limits on what Apple can trademark and control with reference to the word 'pod'. What about the website 'podshow'? Should they be allowed to register? Extending the reach of the iPod brand into regions that are phonetically the same i.e. myPodder, is troubling to me, but less so than iPodder, for example. Defending the "brand name" iPod is a completely different issue from preventing other uses of the word "pod" in the digital media sphere.
840quadra
Sep 25, 11:16 PM
I am actually afraid of this for Apple!
This is just going to give bad press, and get people to start to compare Apple to the RIAA with regards to lawsuits.
I understand Apple wanting to protect it's name, however they promoted podcasting , and do within many of their products, so trademarking it is just going to crush the little guys that recently started to support and like Apple.
I think this is a bad move, and worries me!
This is just going to give bad press, and get people to start to compare Apple to the RIAA with regards to lawsuits.
I understand Apple wanting to protect it's name, however they promoted podcasting , and do within many of their products, so trademarking it is just going to crush the little guys that recently started to support and like Apple.
I think this is a bad move, and worries me!
leekohler
Apr 23, 09:28 AM
No- he's a jerk.
Rt&Dzine
Apr 27, 07:10 PM
I thought this was funny.
Imagine President Trump feuding with global enemies. �I�ve met Kim Jong Il. Guy�s a midget. Who cares what a midget thinks! I take dumps bigger than that guy.�
http://www.suntimes.com/search/5015822-502/a-donald-trump-presidency-would-be-entertaining.html
Imagine President Trump feuding with global enemies. �I�ve met Kim Jong Il. Guy�s a midget. Who cares what a midget thinks! I take dumps bigger than that guy.�
http://www.suntimes.com/search/5015822-502/a-donald-trump-presidency-would-be-entertaining.html
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